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  • Positive Polarity Podcast

How to Build a Purpose-driven Business


Bea Boccalandro is the author of "Do Good at Work: How Simple Acts of Social Purpose Drive Success and Wellbeing" (New York: Morgan James Publishing, 2021), which Wharton professor and New York Times bestselling author Adam Grant named a top book and Midwest Book Review recommends it as a “life changing, life enhancing read.” Bea has been published in the Harvard Business Review, The Boston Globe and other major publications; and has been featured on Forbes, FOX TV and other media outlets. As founder and president of the global purpose advisory firm, VeraWorks, Bea has two decades of experience helping businesses make customer interactions more human, products more inclusive, operations more environmentally sustainable, marketing more charitable or otherwise make work more meaningful. Her clients include Aetna, Bank of America, Disney, Eventbrite, FedEx, HP, John Hancock, IBM, Levi’s, PwC, TOMS Shoes, Toyota and Western Digital. Her work has been featured in popular business media such as FOX TV, Business Digest, Forbes and Harvard Business Review – as well as in specialized academic publications. Bea also has 15 years of experience teaching corporate social purpose and corporate social responsibility (CSR) at Georgetown University, Boston College and the University of Nevada, Las Vegas.

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In this episode, Bea Boccalandro shares how can large companies can ignite purpose across the enterprise, how purpose at work relates to the "Great Resignation" we are experiencing and how to make work meaningful.

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