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  • Positive Polarity Podcast

Do-It-Yourself PR Tips for Small Businesses

In this episode, Dave sits down with Tracy Lamourie, the Founder & Managing Director at Lamourie Media. Tracy shares why she's passionate about creating messaging for things that matter, why you should be editorial vs. advertorial in your pitches, and how to get free PR for your small business.


Tracy Lamourie is the Founder and Managing Director of Lamourie Media and the author of the upcoming book GET REPPED - Build Your Brand With Effective Public and Media Relations. She is a well known long time advocate who has been quoted by international media on a myriad of important worldwide issues for over two decades.

She is an acclaimed PR industry thought leader and an award-winning international publicist working across industries from major entertainment projects to business. Tracy is passionate about amplifying important messages. Recognized by media around the world for her 20-year campaign that ultimately helped free an innocent man from death row to her work getting clients major media attention and for her local community work, Winner of the FIRST PLACE PLATINUM award HamiltonSpectator ReadersChoice for PR 2018, Diamond 2019. Tracy has been frequently quoted in the international media on both human rights issues and as a Public Relations thought leader

A frequent guest on TV, radio and high profile podcasts around the world on topics of leadership, empowerment, and entrepreneurship as well as all aspects of media and public relations. She is a 2020 RBC Women of Influence Nominee and a 2020 Universal Women's Network Woman of Inspiration Nominee and was also recently nominated for the internationally prestigious 2020 Tällberg/Eliasson Global Leadership Prize. She is also a regular contributor to Medium and to Los Angeles based Prosperi Press.

Get in Touch: (Company Website)

Watch the Full Interview!

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