• Positive Polarity Podcast

Building deeper, longer-lasting business relationships (internally and externally)


Founder of 3C Comms, Bryan Rutberg guides and inspires corporate leaders and organizations on how to demonstrate love, understanding, and appreciation to their customers as a clear path to deeper loyalty, greater market share, and way more fun for everyone.

Since entering consulting in 2011, Bryan has helped build stronger, more profitable, and more productive customer-focused organizations with the right mix of communications, creative programs, and culture. His keynote, “Do Your Customers 💗 You Enough?” and 3C’s business communications workshops help drive higher customer lifetime value (CLV) and customer satisfaction, along with increased referrals, references, and crucial feedback.

In his first eBook, “Love & Profit: 10 Ways to Transform Customers Into Lustomers,” Bryan shares what he’s learned from positioning brands, products and services, people, and initiatives that drive emotion and action – delivering value and growth across organizations.

In the capstone roles of his corporate career at Hewlett-Packard, McKinsey & Company, and Microsoft, Bryan helped Microsoft build world-class relationships with customers as Director of Microsoft’s award-winning Executive Briefing Center and served as Speechwriter and Executive Communications Director for the corporate VP responsible for global customer support. 

Words and language have always been Bryan’s passion. He earned his bachelor’s degree in English Literature at Georgetown University and an MBA with a Marketing concentration at the Kenan-Flagler School at UNC, Chapel Hill. He also earned a certificate in Customer Loyalty Programs from Northwestern University’s Kellogg School of Management. 

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In this episode, Bryan shares how he guides and inspires leaders and their organizations to demonstrate love, understanding, and appreciation for their customers as a clear path to deeper loyalties, greater market share, and way more fun for everyone.